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LG OLED 2023 | 77 Inch | B3 series| 4k Cinema HDR | AI Sound Pro | Magic Remote | Self-lit | Gamer Dashboard & Optimizer | WebOS | Smart AI ThinQ

SKU
OLED77B36LA
main product photo
KES699,995.00
Out of stock
  • SELF-LIT OLED 4K: LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED.
  • α7 AI PROCESSOR Gen6: Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality.
  • DOLBY VISION + HOME THEATER: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for wrap-around sound.
  • ULTIMATE GAMEPLAY: Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate.
Categories: Default Category, TELEVISION, OLED TV
 
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For washing machines and TVs, in Nairobi & Mombasa
 
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α7 AI Processor 4K Gen6

Evolution at Its Core

 
 

Enter the world of α-realism¹. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

 
An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

 

 

A video showing a woman perched on the edge of a mountain. A straight line across the screen transforms into a wave, representing the tone curve that refines the picture.
 

*Screen images simulated.

AI Sound Pro

Step Into a Realm of Cinematic Sound

AI Sound Pro virtually mixes the sound to create the effect of 5.1.2 surround speakers, remastered for clarity and balance control.

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

A side-by-side view of an LCD and an OLED. The LCD side shows low contrast and grayish dark areas of the rocky landscape. The OLED side shows dark blacks, vivid colors, and high, natural contrast. A comparison between LCD and OLED's layers of display. LCD's many layers are shown, featuring a polarizer and glass, color filter, cell, TFT glass, polarizer, combined optical sheet, and backlight/edge-lit LEDs. OLED's few layers are presented, showing just a polarizer and glass, color refiner, and TFT/OLED.

 

A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.

Intertek Color Fidelity certification. Intertek Color Volume certification. An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.

**LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.

***Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
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